Pricing
Simple pricing that grows with you
Start free. Upgrade to Premium whenever unlimited discovery and AI trip planning are worth it to you.
Free
- Basic personalized discovery
- Your top 5 personalized picks in Discover
- Unlimited saves
- Basic map
- 1 Surprise Me / week
No credit card required
Premium
Switch to annual and save 20% — try it above.
- Unlimited personalized discovery
- Advanced AI recommendations
- More specific categories in Discover
- Unlimited Surprise Me
- AI Weekend Planner
- AI Trip Planner
- Advanced personalization & filters
- Travel Mode for 10 destinations
7-day free trial — cancel before it ends and you won't be charged
Why pay for Zolo when so much is free?
- vs Google Maps: personalized picks with reasoning, not 10,000 unranked results.
- vs Tripadvisor: a short curated list, not hours of review scrolling.
- vs Atlas Obscura: matched to your interests and budget, not editorial picks.
Less than one guided tour per month — and you'll never waste a weekend scrolling again.
Payments secured by Stripe
Compare plans
| Feature | Free | Premium |
|---|---|---|
| Personalized discovery | Top 5 picks / week | Unlimited |
| AI recommendations | Basic | Advanced |
| Category specificity in Discover | General (e.g. "Food & Drink") | Specific (e.g. "Italian Restaurant") |
| Surprise Me | 1 / week | Unlimited |
| Saved experiences | Included | Included |
| Map | Included | Included |
| AI Weekend Planner | Not included | Included |
| AI Trip Planner | Not included | Included |
| Advanced personalization & filters | Not included | Included |
| Travel Mode for 10 destinations | Not included | Included |
Pricing questions
What's included in the free plan?
Free gets you personalized discovery with your top 5 picks in Discover each week, unlimited saves, the basic map, and one Surprise Me pick per week.
What do I get with Premium?
Premium ($19.99/month, or $190/year) unlocks unlimited personalized discovery and Surprise Me, more specific categories in Discover (e.g. "Italian Restaurant" instead of "Food & Drink"), the AI Weekend Planner and Trip Planner, advanced filters, and Travel Mode for 10 destinations.
Can I cancel Premium anytime?
Yes — manage or cancel your subscription anytime from your Profile. You'll keep Premium access through the end of your current billing period.
Do you offer refunds?
Fees are non-refundable except where required by law. See our Terms of Service for the full billing policy.